The History of Denim
Yves Saint-Laurent once said, “I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant.” He had an expression, “modesty, sex appeal, simplicity – all I hope for in my clothes.”
Starting life as the uniform of the working class, denim has transcended all fashion trends and is the one piece of clothing you can never go wrong with.
From bohemian to chic to edgy, you can shape and wear your denim any way you like.
The Origin of Blue Jeans
In 1853, a Bavarian immigrant, Levi Strauss, moved to California to sell his goods. After seeing the miners harsh working conditions, Strauss partnered with his tailor, Jacob W Davis, to create strong, sturdy pants for miners. The jeans worked so well that they decided to patent them!