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Specialists in Haute Couture Fabrics

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Denim was introduced in the early 1800s and became the ‘uniform’ of American gold miners due to its strength and durability. During the 20th century, denim became very visible in popular culture - cowboys wore denim in movies, and it became a symbol of teenage rebellion thanks to icons like James Dean, who immortalised the ‘jeans and t-shirt’ look in 'Rebel Without a Cause'. Today, denim is a staple wardrobe item and highly accessible - we have many types of denim fabric available at Joel & Son Fabrics.

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