Denim was introduced in the early 1800’s. Because of its strength and durability it became the ‘uniform’ of the American gold miners. By the 1930′s ‘Cowboys’ were often seen wearing jeans in the movies. By the 1950′s Denim became even more popular with the younger generation - it was the symbol of the teenage rebellion thanks to movies such as Rebel Without a Cause starring James Dean, who epitomized the ‘jeans and tee shirt’ look. Now-a-days denim is a staple part of our wardrobe and highly accessible. Please note prices shown are per metre unless otherwise specified. Remember, through our online shop we also offer free delivery on orders over £200 to the UK when you buy your denim fabric here at Joel & Son Fabrics.