The story of Joel & Son Fabrics

It was in the mid-1940s, amidst the early fog of post-war Britain, that a young tailor from North London called Hyman Bull left the services in search of work and came across a supply of army surplus materials for sale.
1940s
Spotting an opportunity, he purchased the surplus parachutes and set about cutting them up and selling them to customers for shirt fabric, from a single market stall.
1950s
In 1952, unable to work due to illness, Hyman passed the running of the business to his 14 year old son Joel, who was forced to leave school in order to manage the family’s fabric stall. Running the stall proved a hard graft for Joel, who toiled through 18 hour days, 2am starts and the harshest of weather conditions, all on his own, for many years.
By 1976, however, business was booming. Joel decided to expand from one stall to four, setting up shop in Earls Court, Bell Street and Church Street Markets.
1970s
Calling on friends, family, and even his pregnant wife, Joel’s business continued to flourish with the help of his loyal team of workers, who displayed the same dedication and unfailing work ethos that he had built his growing empire with.
It was in the mid-1940s, amidst the early fog of post-war Britain, that a young tailor from North London called Hyman Bull left the services in search of work and came across a supply of army surplus materials for sale.
1940s
Spotting an opportunity, he purchased the surplus parachutes and set about cutting them up and selling them to customers for shirt fabric, from a single market stall.
Calling on friends, family, and even his pregnant wife, Joel’s business continued to flourish with the help of his loyal team of workers, who displayed the same dedication and unfailing work ethos that he had built his growing empire with.
It was in the mid-1940s, amidst the early fog of post-war Britain, that a young tailor from North London called Hyman Bull left the services in search of work and came across a supply of army surplus materials for sale.
Present