The legend of Lanvin began in the early 1900s, when Jeanne Lanvin’s ‘genius’ creations, worn by her daughter, began attracting attention. It wasn’t long before Lanvin was making dresses for some of the most famous names in Europe. By the 1920s, the Lanvin empire included shops devoted to home décor, menswear, furs and lingerie, and a dye factory in Nanterre. Her most significant expansion however, was the creation of Lanvin perfumes in 1924. As one of the most influential designers of the 1920s and 1930s, Jeanne Lanvin's skilful use of intricate trimmings, virtuoso embroideries and beaded decorations became a Lanvin trademark.