12 thousand designers. 30 million shoppers. Only 10 brands can sit at the top of the Lyst, and you may be surprised by a few of them. So what’s the most popular label so far of 2018? Drumroll please...
The tides of fashion move swiftly, but it seems that certain designers hold a constant place in the hearts and desires of the fashion buying public. The latest Lyst rankings have just been released, and whilst there are of course a few new entries into the top ten, most of the brands claiming podium places are the amongst the best-known and most coveted in the world.
International fashion search portal Lyst produces a ranking of fashion’s hottest brands and products every quarter, by aggregating and analysing the online shopping behaviour of over 5 million shoppers per month worldwide, across 12,000 designers and stores online. These are the top 10 brands so far in 2018. How many of these have you contributed to?
- Gucci
- Off-White
- Balenciaga
- Givenchy
- Dolce and Gabbana
- Vetements
- Versace
- Fendi
- Nike
- Prada
The Lyst Index also names the most popular individual items, which this time around includes a Gucci logo belt, a Prada bag and Balenciaga platform crocs, as well as this gorgeous Whitney dress from Goat. Sliding into the top ten, it is flattering, feminine and textured, and the ideal occasion dress for autumn, winter and cooler summer nights. Recreate it yourself with one of our beautiful lace fabrics (available online or in-store) and feel free to choose a colour that suits you best.
