A Sustainable Future - Our Mission for Buying Better

Written By Coby Bull


A Sustainable Future - Our Mission for Buying Better

The fashion industry is one of the major polluting industries in the world. We live in a time of throw-away fashion. Shopping from high street chains, one can buy a dress for as little as £9, wear it once, Instagram it and then dispose of it - sounds too good to be true.

This however, comes at the cost of severe environmental damage, including water pollution from untreated contaminated waste and air pollution.

Did you know that the fashion industry is responsible for 10% of humanity's carbon emissions?

A standard industry six-month lead time has now turned into weeks. It is not uncommon for fast-fashion retailers to introduce new products more than once a week. This fast-paced fashion production line is created by workers in Myanmar and Bangladesh where they can earn as little as $2.84 and $3.60 a day making clothes for the high street.


For these brands to deliver such low prices, the fabrics used are made with synthetic fibres which are full of chemicals that are dumped into rivers, polluting our world and causing irreparable damage to our wild-life, ecosystem and oceans.

Fast-fashion supply chains rely on outsourced and often underpaid labor from factory workers in Asia.

Our founder, Mr. Joel always says that if you look after your clothes, they will last a lifetime, which ties in nicely with our sustainability mission and the time-old tradition of dressmaking and tailoring.  Our fabrics do cost a little more, but you are paying for the highest quality products that our buying team has spent decades sourcing from the best European providers.

We are one of the few fabric shops that will state proudly that all our silk, cotton, wool, suiting, brocade, cashmere, Hi-Tech, jersey, lamé, linen, microfibre tulle, and velvet fabrics are made in the most sustainable way possible by factories heavily regulated by the Italian, French, English and Swiss governments.

Did you know that a lot of fast fashion clothing ends up in the dump. The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second.

When you are next out fabric hunting, make sure to ask your fabric supplier where their fabrics are made.

Buying from Joel & Son Fabrics, you are guaranteed luxury fabrics that do not compromise on quality and that have been made in a responsible way that does the least damage and polluting possible to our world.

These same European factories that supply us with fabrics, also supply the top couture runway brands - names you are sure to have heard of!

Joel & Son Fabrics are proud to work with suppliers who recycle their water and dispose of chemicals responsibly.

Today, we are proud to bring to you the latest in sustainable fabrics - introducing a new technique of fabric, which is printed on organic corn. Yes, this may just be the world's first gluten-free fabric. It is a beautiful quality and you are sure to see more designers using it as the luxury sector strives to help protect the environment and our planet.

It is a soft, quick dry fabric made with reduced pilling. It is also incredibly durable and drapes beautifully.

We are proud to introduce you to a fibre made out of corn.

At Joel & Son Fabrics our mission is to be the responsible option, whilst fast and affordable fashion options ignore the ‘real cost’ to the environment not reflected in the price tag. 


To view our range of corn fabrics click here