100% Fur-Free! London Fashion Week Makes Us Proud.

Written By Gabriella at Joel and Son Fabrics

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100% Fur-Free! London Fashion Week Makes Us Proud.

Welcome to the future, Fashion Week!

For the first time ever, London Fashion Week has been presented entirely without fur, making it the first of the big fashion weeks held around the globe to be deemed a fur-free zone. And we couldn't be happier!

Animal rights campaigners have put increasing pressure on the events to banish genuine fur from their catwalks, and as more and more designers embrace the use of fur substitutes, the prospect of it disappearing from runways altogether heads closer to reality.  Leading British fashion houses like Burberry, Stella McCartney and Vivienne Westwood have very publicly implemented fur-free policies in recent years, alongside high-profile brands such as Gucci, Versace and Armani, amongst others.

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Burberry, London Fashion Week, 2018

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