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Susan Adams - Satisfied Customer, 2013

"My first vist to you today was so enjoyable and I really really thank everyone for being so professional and welcoming. From the service, to the amazing loo, the coffee and general impression of professionalism from everyone it was a huge plesure. It was sort of like a holiday with all involved being so kind and helpful - I think I might actually become interested in clothes again with such an amazing array of fine quality materials in such unusual surroundings - and the market outisde was fun too despite the snow we found things half the price of our usual shops. Just like stepping into a foreign land - thanks and I will be back!"

Stella Magazine, 2012

“An Aladdin’s cave of fabrics. I’ve been coming here for 20 years and have made endless shirts, skirts and dresses from their textiles.”

Daily Mail, 2010

“Occasionally, I’ll go to Joel & Son’s Fabric Shop in London’s Maida Vale to buy fabric…I explain to them the sort of outfit I have in mind and they know how much material it will need…”.


The Guardian, 2008

“Joel & Son fabrics doesn't sell on the web at all, sadly, but I mention it for those who can go to London because it has been described as the best fabric shop in the world. The selection is enormous and well worth a visit.”


Financial Times, 2003

“It’s unlikely you’d ever stumble across Joel and Son by accident. Nestled in a run of unpromising shop fronts on a busy market street selling everything from fruit to fake Juicy tracksuits, it would be easy to scuttle by without realising what you were missing. But Joel and Son, founded 22 years ago by father and son team Joel and Gary Bull, is a treasure trove of material. ‘It’s 5,000sq ft of floor-to-ceiling fabric. There must be thousands of rolls. There’s no space left,” says Gary. ‘When we started, the shop was a fifth of the size it is now but slowly we’ve bought up shop, after shop, after shop.” The result is a fabric collection that’s sought after by amateur dressmakers, Savile Row tailors and those working in the fashion and costume industry. “About five times out of 10, if it’s on television or in a film, we’re involved somehow or another with fabric supply,” says Gary. And though they won’t name names, they fulfil the cloth needs of many a celebrity both at home and abroad. They even recently received their Royal Warrant to the Queen for supplying her couturiers with fabric. “For a little shop, it’s not a bad achievement,” says Gary. But every pocket is catered for here – prices range from £3 a metre to £1,800. Whatever the end result you’re looking for, the Bulls have the fabric. Taffeta, lace, organza, silk, satin, cotton and even suit fabrics from labels such as Emenegildo Zegna and Loro Piana. Each season they stock all – or most – of the fabrics, prints and colours in use. “Most of the things you see on the catwalk we have or can get you something very similar.” Copies of the latest magazines are not on hand as evidence but to inspire customers. If what you want isn’t on the shelves, it’s very likely that it isn’t far away. New deliveries are received two to three times a week. For the really unusual, Joel and Son offers a bespoke service and can create hand-beaded or hand-embroidered fabrics on request.”

“One name that’s revered amongst the sewing elite is Joel & Son Fabrics near Edgware Road Station in NW8. Established in 1979, it offers a cornucopia of premium materials and has even supplied the Queen.”

“We have quite an exclusive list of suppliers for our specialist suitings, however whenever we receive a commission for something out of the ordinary we turn to Joel & Son Fabrics. Situated just north of Marble Arch in Central London, they have the most extensive range of printed silks and beaded lace that you can find almost anywhere. Alongside, they have a wide selection of materials with which you can co-ordinate your garment. They also have a wealth of advice as to how to match the properties of a particular cloth with a garment’s design or purpose. There reputation is such that they are frequently required to source and supply fabrics for many a State occasion. We have worked together for the past 20 years and I frequently send my clients direct to their premises where Joel’s staff are extremely helpful, and will take time to make this first exploration part of the whole bespoke experience.”

“Famed for their large collection, Joel & Son Fabrics sell a variety of haute couture fabrics including cashmere, silk and chiffon as well as a selection of designer garments from the likes of Valentino, Versace and Cerruti”.

“If you love to sew and enjoy luxury fabrics enter this wonderland of fine materials. The most recent haute couture fabrics are here, as well as men's suitings from high-profile designers that include Loro Piana and Ermenegildo Zegna. Discover this wonderful Aladdin's Cave.”

“This is one for all those people with a passion for fabric, sewing, needles, and dressmaking…and indeed those who just like tinkering. With a huge array of mouthwatering fabric stacked high and emitting bundles of colour, don’t be shy, the staff will always help out. So if you’re a fashion guru or just like smart clothes, this is the only place to get the building blocks.”

“This shop has a very good selection of the outmost exclusive fabrics.

It might be a bit of a trek to go all the way to St. Johns Wood, but it is worth it. They are also open on a Saturday, so you can combine it with your weekend plans.
They are the biggest couture fabric store in England and have an unrivalled choice of materials, which are updated, with an almost daily delivery of new fabrics. When you start talking to the staff, they proudly show off their knowledge and even though I could not afford buying more then 50cm of a designer fabric, they still make me feel important. Their clientele spend £100/meter upwards...

Welcome to Aladdin's Cave!”