From Design to Reality, a Competition Winners Journey to Italy

Written By Coby Bull


From Design to Reality, a Competition Winners Journey to Italy

Another week, another exciting event to report on - this time involving a competition winner, a trip to Italy and some exclusive printed silk designs.

Recently, Joel of Joel & Son Fabrics has begun lecturing at a fashion college, providing over 60 years expertise in the industry to the fashion designers of the future. He held a competition for the students of Shenkar College to create the most creative fabric design that was both modern and commercially viable. The winner of the top prize would not only have their design printed and then sold exclusively here at Joel & Son Fabrics, but would also have the chance to fly to Italy with Joel and witness the printing process from start to finish at a top fabric mill, where many of our own fabrics are printed.

So after much deliberation, the competition winner, Dan, was chosen and he set off to Italy on a two day educational journey with Joel himself.

Joel with Dan, the competition winner.

Day 1:

Dan brought along the concepts of his winning design to the Italian mill where a team of 4 people worked on transforming it into a printed silk.

One of the competition winners designs on paper.

First the design was resized and re-tinted into colours of Danny’s choice, ready for print.

Re-sizing and re-tinting designs.

Day 2:

The competition winner spent the day at the fabric mill watching his designs transform from concept to reality.

Dan's designs on the printing machine.

His designs were printed onto silk chiffons, jacquards and zibelines to name a few, complete with his name printed onto the selvedge.

Dan admiring his first print!

Second Place: designs of second & third place competition winners were also printed at the mill.

All of the competition winners prints will soon be available to buy in store!